Group taps into new media space in casino setting. Adult targeted branding right on the tables, chips, cards & slot machines.

Casino Media Group has launched a new media network that places advertising directly inside the Casino on gambling table felts, on poker chips, on playing cards and in surrounding POS, the company announced today. Casino Media is in discussions with major beer, spirits, pharmaceutical and lifestyle brands to launch the first wave of media in Q1 2005.

Casino Media Group has negotiated exclusive arrangements with more then 150 casinos around the US giving them unprecedented access to the casino floor and to 60 million adult consumers who made almost 300 million casino trips last year.

“Casinos are an untapped adult media landscape,” said Walter Marcinowski, Marketing Director at CMG. “The audience is more affluent, they are predisposed to enjoying, to traveling, to spending and to trying new things.”

CMG data describes a vibrant adult experiential setting with a higher than average median income, a very desirable advertising target. Women comprise 54% of the market. Demographic gaming preferences also allow the advertiser to target specific groups such as 21 to 34 yr old males who prefer poker. Females in the same group will play Slots or Black Jack.

“Of course, the opportunity extends beyond the Casino. With all the media interest in Poker as spectator sport, there are all kinds of marketing tie-ins we can create,” said Marcinowski, “including night club and hotel cross promotions, as well as sampling and events.”

Even the commemorative chips are a hot item, because they have an impact on the consumers for years after the promotion is over.”